One of the best pieces of news, the license will not expire. In otherwords, Blackmagic is pushing really hard to make DaVinci Resolve your editor of choice by making it cheaper to buy and easier to use on multiple computers. Why did Blackmagic lower the price and make DaVinci Resolve 12 Studio available on the Mac App Store? Customers only pay once and won’t have to go through monthly licensing from other Cloud based programs. That means an editor/colorist can sign in to their desktop, or their laptop, and still edit in DaVinci Resolve 12 without having to buy more than one version. This also means customers who buy DaVinci Resolve 12 Studio from the Mac App Store can run it on multiple Macs simply by using their Apple ID. The newly available DaVinci Resolve 12 for only $499 gives customers more flexibility because security is built into the software. Users who want a dongle which will work for both Mac and PC computers will need to purchase the full-priced DaVinci Resolve Studio for $995. Only Mac users are rewarded with the new lower priced DaVinci Resolve 12. This new price isn’t for everyone though. Now, Blackmagic drops the price for DaVinci Resolve 12 to $499.

Is it me, or does Blackmagic Design love to drop prices? Not that I am complaining. Then Blackmagic announces an update to the same program. First Blackmagic Design’s DaVinci Resolve 12 appears on Mac’s App Store with a new lower price.

Blackmagic design davinci resolve 12