5% of eligible purchases, and Amazon says “tens of millions” of items are eligible. October 30 saw the launch of the still-expanding market to this tactic. There have also been collaborative shopping sites where a percentage is up for grabs if people shop. Different mechanisms engage different audiences. Target also sold donations for clicks in their Give with Target campaign. Target donates to schools based on shoppers using their REDcard, for example. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Donating a portion of corporate revenue or profits is nothing new, and many of the long-standing players have their own unique takes on this tactic. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements.

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